Faculty of Pharmacy- University of Kufa held a symposium Sensory Marketing.
It aimed to shed light on the role of sensory marketing and its impact on the development of marketing in all fields of work.
It discussed how to market through the five senses: smell, taste, sight, hearing, and touch.
It concluded:
-The definition and concept of sensory marketing.
-The importance of sensory marketing in creating a positive customer experience.
-How to use each of the five senses to create a memorable and engaging marketing experience.
-Examples of successful sensory marketing campaigns
-The future of sensory marketing.