University of Kufa Official Website for the University of Kufa
The Faculty of Pharmacy -University of Kufa held a workshop, “Essential Communication Skills and Pharmaceutical Marketing Skills.”
It is a scientific platform for exchanging ideas and developing skills that contribute to improving healthcare and services provided to citizens.
It aimed to equip participants with practical methods and approaches to pharmaceutical marketing, emphasizing the importance of balancing profit-making with product quality.
It concluded with several recommendations, including the need to study the standards governing pharmaceutical marketing practices and to instil trust in patients regarding the quality of medications, avoiding their exploitation in marketing campaigns.
